TikTok Basic Account Operation
Goals
Understand the basic features and rules of TikTok short video shooting, improve the video quality, enrich video's content , provide shooting ideas and skills, so as to achieve the purpose of helping the creators grow up and gain more followers .
Let's begin
Make it stand out
When you have a TikTok account, you must improve your profile first.
Make it stand out
Use creator tools can see your account analytics which will help you know followers bases and video's data
2. Create
After completing the profie, you will officially start the TikTok trip, TikTok is a great platform where can share life with short videos and show your personal talents. Before shooting a video, we should pay attention to the following basic rules:
The video size is preferably 16:9
No other social media watermarks
The video duration is 9-15s, not too short
Before shooting
The following points need creators to consider before shooting videos:
1、Equipment
To shoot a short video, you must first determine what kind of equipment you want to use. Is it a mobile phone, a DSLR or a camcorder? It depends on your shooting level, whether you are a novice, amateur, or professional. According to your shooting level, choose the right shooting equipment. But one thing that must be done is to ensure the clarity of the video.
Tips：
Choose a phone with high pixels
Set the camera definition to 1080p when shooting
2、Environment
You must ensure that your shooting environment is clean and safe ,you can select a perfect place and check it before shooting to avoid accidents .
3、Composition
Before shooting, choose a suitable composition to avoid clutter and chaotic composition, and to ensure the beauty of the scene.
4、Light
The light of the short video does not have to be full of artistic sense, but at least the light must be sufficient and clear, not black or yellow, or add too heavy filters to cause the picture to be blurred and unclear. If the natural light is insufficient during shooting, Fill light can be used appropriately.
5、Lens fixed
This is the most basic issue . When shooting, you must keep your hands steady and there should be no shaking scenes. No matter how good your short video content is, if the lens is always off or a lot of shaking lens, the final effect cannot be good.
Tips：
You can use auxiliary tools, such as mobile phone holders and tripod head.
3. Shooting
Screen transition
Pay attention to the problem of conversion when shooting. The focal length of a lens cannot be from the first row to the end. Pay attention to the conversion of panoramic, medium, close, and close-up shots, especially for specific characters, or the scene will be very boring.
How to create：
Click the+ button and shoot 15s-30s video
4. Post-editing
After video shooting, there must be some post-editing, such as additional subtitles, music background, filters, etc.
Capcut
If the editing features in the app cannot meet your needs, we have a super brilliant editing App that can solve your problem well, it is Capcut! !
「Easy to use」
Cut, reverse and change speed: getting it just right is easier than ever，Posting only your wonderful moments.
「High quality」
Advanced filters and flawless beauty effects open up a world of possibilities
「Top Music Hits/Sounding incredible」
Tremendous music library and exclusive copyright songs
「Stickers and text」
Top trending stickers and fonts let you fully express your videos
「Effect」
Get creative with a range of magical effects
For more using tips, please follow Capcut official TikTok account https://vm.tiktok.com/ZSJBjNtq9/
5. Content Strategy
Choose your category
Define your area of interest, identify the the topics you wish to cover， research your topic, and structure your thoughts， the more focused you are on your strategy, the more you will stand out.
Tips：
Reduce lypsinc content
Look for creators who are similar to you and engage with them
Use Relevant Hashtags
Post consistently and mix it up (60% core, 20% challenges, 20% Moments of Life)
Having a variety of storytelling tactics can keep your content fresh and can help you avoid repetitiveness. Keep an eye on more workshops on MEMES, VLOGS, and TikTok Trends.
Hashtags challenge：
If you want to increase your exposure and fans, try participating in the hashtags challenges on the site. You can see the most popular hashtags and trends in the site on the discover page, keep up with the current popular content, give full play to your creativity, and have a chance to show up in the discover page to let more people know you!
Here is how to get the latest challenge of the week:
Find discover page type "hashtags"
Open "challenge star competition"
Check the latest hot challenges
Add proper hashtags to your video's caption
Benefit :
Every month, we will select the best performers who participated in the challenge to give them more exposure. At the end of the year, we will select the best performers in the year to participate in the New Year's Eve party in Dubai! Join in the challenge and you can also get gifts and cash rewards!
6. Things you need to avoid:
Random posting: The content does not revolve around corresponding positioning and persona
Low value: The sense of value is low and cannot effectively provide one of the following five values——emotional value, knowledge value, aesthetic value, entertainment value, and social value.
Inconsistency： The frequency is unstable, there is no fixed frequency for publishing videos, and fans cannot expect when there will be updates
No clear niche： The track is inaccurate, there is no clear positioning, and the individual’s unique selling point is not grasped
No iteration： No iteration, no update of the content after iteration based on a viral video or user feedback you have
Dangerous individuals & organizations： Spread the news about extremist organizations and publish dangerous remarks
Illegal activities and regulated goods： Organizing illegal gatherings and selling contraband such as drugs and guns
Violent and graphic content： Assault others
Content related to dangerous acts： Riding bikes in the middle of the road or using knives randomly or playing with fire.
Hate Speech： Religious, ethnic, and national discrimination
Harassment & Bullying： Post a video calling fans to attack other users or leave hate comment
Adult Nudity & Sexual Activities：
No cigarettes& alcohol
No obvious advertisement
Hope you can enjoy the journey on TikTok!
